Friday, May 3, 2024

Logo inspiration: 10 examples of great logo design Inside Design Blog

good design logos

Take the feedback and consider incorporating these ideas into your final design. Share these drafts with friends, family, and colleagues that you trust to be unbiased and truthful. Ideally, if you can find consumers that match your target audience and buyer persona, that’s even better! Get their genuine and productive feedback, and don’t take any criticisms too personally.

Abstract logo marks

good design logos

Similarly, a square logo feels like it’s solidly rooted and abides by strict boundaries, while a logo that’s an undefined shape feels more open, free and spontaneous. Even the fonts you choose have a drastic impact on how your brand is perceived. Generally, serif fonts feel formal while sans-serif fonts have a more casual sensibility. With a clear understanding of your brand identity, you can build your logo using design elements like these. If you already have a business idea and know what kind of brand image you are looking for, then you are ready to make a logo.

Even more awesome logo ideas

Do your research so that your logo stays in line with the general vibe of your industry and your audience. The black color and 2D rings are a recent take on what used to be silver 3D rings that were meant to look like chained links. This new aesthetic brings the company up to speed with more modern and sleek design practices. I don’t know about you, but when I see the Lego logo, I see adventure and excitement. It just pops right out at you, with bright, engaging, and inviting colors and lettering. Many cities have their own logo, but few are as iconic, memorable, and nostalgic as this one.

The best logos of all time

But each logo redesign has made the siren illustration more clear and easy to read. And by trading the original brown color for a brighter green, Starbucks also made its design more eye-catching. Like many great logos, its level of recognition is supported by wider branding, including the company’s distinctive red and yellow color palette.

ABOUT ICONS8

Draw a circle, type in the company name and you’re done (I’ve literally heard a designer suggest that very process). Unfortunately, if you’re really worth the money the client is paying you, there’s a lot more to it than that. There’s no such thing as the “best type of logo,” but there is such a thing as the best type of logo to represent your brand. Think about how different, yet equally effective, Trader Joe’s jaunty red logo and Chase bank’s four-paneled blue hexagon logo are at representing their brands. This is because for you, “the crowd” is more spread out and has a bunch more cliques than another industry’s crowd. Because there are so many niches in the consulting world, you’re not in competition with most of the other consultants you meet.

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Start with a sketchpad

Simple, uncomplicated, crisp geometric abstract logo marks are particularly common among companies related to technology and finances. Société Générale, Electrolux, and Santander Bank use abstract logo marks. However, be sure to avoid keyword stuffing and other over-optimization techniques (an SEO agency can help with this).

Emblems

If you picture any well-known symbol, in most cases you'll think of the form first before the palette. It’s the lines, shapes and the idea itself that is most important, whether it's a bite from an apple, three parallel stripes, four linked circles in a horizontal line, or anything else. When thinking about your logo, the first thing you want to do is pick the right design aesthetic for your brand. There is no one style that is right for everyone, only what’s best for your brand. The font is bold, captivating, and leaves a lasting impression.

There are millions (maybe billions) of logos out there, some surely better executed than others, and some that carry immense emotional value to the people that know and use the brands behind them. So, to get some inspiration, let's have a look at a few of the best logos that have achieved legendary status. A common misconception with logo design is that the symbol needs to literally represent the brand; however, some kind of disconnect is often helpful and stimulating.

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You’ll see, your mood board will reflect what style and design features you are gravitating towards in no time. We suggest checking out the 99designs logo inspiration gallery. We offer you creative logo designing solutions to help you build a fresh brand image that will convey your message and mission. Just as you give careful thought and dedication to your business, use our logo creator to make an inspiring brand. With our fast and free logo maker, you are taking the first step towards creating a company logo.

good design logos

Another key aspect of a good logo is that it is memorable, even from the first time you see it. The goal of a logo is to create a connection with a consumer and generate interest in your brand. When consumers can easily recall your logo and brand, they are more likely to connect them with your company. Logos that are easy to remember and produce a strong impact are valuable because they help your brand stick in consumers’ minds.

A logo design needs to be relevant to the ideas, values and activities it represents. An elegant typeface will suit a high-end restaurant better than it will a children’s nursery. Likewise, a palette of fluorescent pink and yellow probably won't help your message engage with male pensioners. And crafting a mark that bears any resemblance to a swastika, regardless of the industry, just isn’t going to work.

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